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These
can be used in a number of ways and are
often very cost and
time effective in achieving
brand consistency. Basic
information (such as brandmarks, image
areas, text position and size) is set
up within a template in the appropriate
software, which can then be used to insert
additional variable information at a later
stage. This reduces subsequent set-up
related overheads and, in some cases,
makes it possible for staff with little
design experience to create on-brand communications.
In the past we have created literature templates
for use by in-house design teams, HTML email
templates for use by internal staff and
advertising templates to enable marketing
departments to create quick turn around
ads themselves. |
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