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| Finance |
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| Deliverables:
Internal awareness campaign, Christmas
card, stationery, posters, postcards. |
Financial giant, Zurich, wanted to
improve internal communications
to keep staff better informed
and encourage trust, loyalty and
openness. We partnered them, devising
a campaign where staff could give
feedback directly to the CEO and
express their views, ideas and
concerns on the company and its
operations.
The campaign consisted
of a series of posters and postcards,
which outlined the initiative
and allowed staff to submit their
questions and viewpoints to the
CEO. The response to the campaign
was huge and succeeded in improving
staff morale, opening up a two-way
dialogue for the future.
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| “The success of this campaign was outstanding and Thoughtís focus and commitment exceptional. The campaign was extremely time critical and the approach paramount to its success ñ please thank the team for all their hard work.” |
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