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| Utility |
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| Deliverables:
Proposed new identity and brand hierarchy,
customer and brand research, strategic
positioning and proposition, brand
expression, brandmark and literature
guidelines, image library rationalisation,
photography, corporate, B2B, B2C and
internal literature. |
RWE Thames Water approached us as
they were struggling to assert their
brand. Research found it to be uncommunicative
and reactive, resulting in diminished
loyalty and lost virtues.
A new proposition, promise and set
of brand values were established,
allowing us to focus a new positioning
for them and clear vision providing
greater clarity, focus and customer
engagement. After developing of a
set of brand guidelines we recommended
a distinctive hierarchy for their
corporate, B2B, customer and internal
marketing material. Using this hierarchy
and guidelines we went on to support
RWE Thames Water in producing numerous
communications helping to readjust
people’s perceptions of the
brand.
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| “Thought
came on to our design roster and
what a help they were, even with
the toughest of deadlines. Their
attention to detail was outstanding
and they helped us on our journey
to change both our external image
and our internal culture - not an
easy task.” |
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