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| Industry/Manufacturing |
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| Deliverables: Brand
and literature hierarchy, brand
expression, brand guidelines,
literature guidelines, corporate
brochure, literature templates,
website, advertising, photography,
exhibition design and related
graphics material. |
SP Systems is a world-class manufacturing
corporation with a 20-year pedigree
in advanced composites. They had a
wide range of marketing material,
which had started to become disparate
and segmented. A measure of unity
and cohesion was needed.
After conducting a Brand
Healthcheck™, we established
a set of values and a proposition.
We recommended a literature hierarchy
system, which would give a strong
focus to their communication with
four levels (corporate, market, product
and technical), helping information
to be easily digested.
We went on to evolve their visual
expression, conveying the end benefits
of their products through photography
and literature design, producing
digital templates for their in-house
design team.
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| “Running a busy communications team, which covers the whole spectrum of promotional activities, means it is vital to have a brand agency that understands my objectives and can step in at any time to help me meet them. No matter what has been thrown at them, Thought has always risen to the challenge!” |
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