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| Utility |
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| Deliverables:
Retail communication guidelines,
affinity partnership guidelines,
online guidelines, website guidelines,
brand survival kit, mobile phone
packaging and customer literature. |
Powergen had created a distinctive
visual language, however research
found their message had become ‘confused,
cluttered and repetitive.’ The
brand lacked focus and was losing
impact.
The company commissioned us to move
the brand forward towards a style
that had clarity and freshness. We
rationalised their brand equities
to create more simplified and focused
customer communications, resulting
in definitive retail communication
and affinity partnership guidelines.
Together these efficiently managed
the brand’s appearance, tone
of voice and dialogue with the customer.
More recently we designed and implemented
a suite of literature and packaging
to support the test launch of their
forthcoming mobile phone offer.
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| “Happy
to work alongside our other agencies
to get the best results, Thought’s
solution has enabled us to easily
keep our brand consistent without
becoming bogged down with too many
rules!” |
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