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| Leisure |
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| Deliverables:
Brand
identity, brand management, corporate
stationery, website,
launch publicity material, postcards,
sales leaflets. |
La Bonne Vie caters
for people in search of peace and
tranquility with self-catering
holiday properties in south-west
France. We were brought in to create
a unique style for the launch of
their new brand.
The owners undertook initial
research and following a series
of one-to-one interviews we were
able to precisely position the company
in their market. A new identity
and expression was created echoing
their values and beliefs. This translated
into a website and supporting marketing
literature that evokes a feeling
of France, its culture and La Bonne
Vie’s
flexible and considerate approach
to holidays. |
| “Managing
my own small business in France,
I needed help and guidance in promoting
ourselves. Thought has been on board
right from the conception and is
still with us because we give them
the briefs and they give us exactly
what we're looking for and much
more!” |
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