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| Consumer/Retail |
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| Deliverables:
Welcome brochure, internal newsletter
and email templates, customer mailing
envelopes, product branding, brand
book. |
IMP is a global
leader in continuity publishing and
even though they had well-recognised
product brands, few people knew who
they were and what they stood for.
Having recently re-branded themselves,
IMP came to us to help them express
and develop the new brand to their
customers.
Using their new guidelines we developed an expression for the brand that involved creating a flexible visual style and an on-brand image library which reflected their pre-established values.
Following this, a range of marketing
material was produced to communicate
the company’s changes both internally
and externally, helping build trust
and improve customer loyalty. |
| “Thoughtcom
is truly a 'creative' agency. They
always approach the projects with
clear and innovative thinking. We
don't often choose the most radical
options but it’s good to have
a design agency that is challenging
and works hard to take us forward
creatively.” |
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