|
 |
|
|
|
|
|
| Consumer/Retail |
|
| Deliverables:
PR & trade
launch brochures, Christmas card,
press launch events. |
Since 1998, Iceland.co.uk has become
a pioneer in establishing GM (Genetically
Modified) free food, as well as
supporting and producing food
free of artificial colours and
flavours. As part of this strategy,
we were commissioned to create
a summer and winter annual, showcasing
Iceland.co.uk’s forthcoming
ranges to media editors. They
wanted to make the leap from being
seen as just producing cheap and
cheerful food to that of offering
appetising and healthy dishes.
Thought
commissioned and art directed
a range of photography that presented
the food in an irresistible way
and showed how everyday foods
could be used more creatively.
The results were two tempting
and sumptuous publications - appetising
food at everyday affordable prices. |
|
|
|
|
|
|
|
|
|
|
|
|
